Sprout Social Buys Repustate for Sentiment Analysis

It’s an odd news day, Dear Reader, with the general items more interesting than the transactions.  To make room, I’ll combine the transactions here.  Social media management vendor Sprout Social has purchased.   AI-based sentimental analysis firm Repustate.  Oro has raised $13 million for its open-source B2B ecommerce platform.  Copilot announced a $10 million Series A to build client portals for service businesses.  Beaconstac has raised $25 million for QR codes, proving everything old is new.

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Google to Revise Android Policies in India Following Anti-Trust Loss

January 20, 2023

In Big Tech Behaving Badly, we have news that Google will be forced to make major changes to its Android business model in India after losing an anti-trust appeal.  Meanwhile, Twitter’s latest questionable choice is to ban third-party clients .  And Jamie from our Department of the Obvious offers this University of Southern California study finding that the design of Facebook rewards users who spread fake news.

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Social Commerce Struggles Due to Low Trust in Social Platforms

February 8, 2023

While retail media has been an unexpected success, its sort-of opposite, social commerce, has never met expectations.  This Simplicitydx survey explores why: the biggest problem is low trust in social platforms, which means people prefer to buy directly on brand sites.  Social shopping still has a role to play in product discovery, although social won’t always receive credit if the sale is completed elsewhere.

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