StackAdapt Gives Advertisers Access to Retail Traffic Data from PlaceIQ
Alliances between ad platforms and retail sales measurement vendors have become so common I may stop writing about them. They were originally worth noting because they’re one way that marketers adjust to the loss of data from third-party cookies. Before dropping the veil of silence, I’ll mention that self-serve programmatic ad platform StackAdapt now gives its clients access to retail foot traffic data from Precisely PlaceIQ.