StackAdapt Gives Advertisers Access to Retail Traffic Data from PlaceIQ

Alliances between ad platforms and retail sales measurement vendors have become so common I may stop writing about them.  They were originally worth noting because they’re one way that marketers adjust to the loss of data from third-party cookies.  Before dropping the veil of silence, I’ll mention that self-serve programmatic ad platform StackAdapt now gives its clients access to retail foot traffic data from Precisely PlaceIQ.