We don’t usually bother to write about companies buying AI vendors, since it happens pretty much every day. But it’s rare that the buyer is a data tech company like Databricks. They just bought AI platform MosaicML for $1.3 billion. Not bad for a two year old company with 76 employees and $37 million in funding.
Alliances between ad platforms and retail sales measurement vendors have become so common I may stop writing about them. They were originally worth noting because they’re one way that marketers adjust to the loss of data from third-party cookies. Before dropping the veil of silence, I’ll mention that self-serve programmatic ad platform StackAdapt now gives its clients access to retail foot traffic data from Precisely PlaceIQ.
You don’ t need to be told that AI is a hot topic among marketers, with 92% planning to adopt it and 44% planning to adopt it quickly, according to this Optimizely survey. What’s interesting is the same survey finds that marketers are doing a terrible job of integrating the tech they already own, with 76% skeptical that their martech will generate the ROI they want. Even more interesting, just 9% of companies with fewer than 20 martech tools doubt they’ll get the expected ROI, compared with 57% of those... Read More >
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.