Study finds U.S. consumers ready to pay for privacy
Conventional wisdom says Americans won’t pay for privacy, but this research study used conjoint analysis to show that half would pay at least $8 per month for social media product that didn’t keep or sell their data. Half would also pay $30 extra for a smartphone that was similarly private. On the other hand, about 40% wouldn’t pay anything extra. The study was conducted, apparently just for fun, by Ajit Ghuman, who runs product marketing at a retail customer engagement platform.