Study finds U.S. consumers ready to pay for privacy

Conventional wisdom says Americans won’t pay for privacy, but this research study used conjoint analysis to show that half would pay at least $8 per month for social media product that didn’t keep or sell their data. Half would also pay $30 extra for a smartphone that was similarly private. On the other hand, about 40% wouldn’t pay anything extra. The study was conducted, apparently just for fun, by Ajit Ghuman, who runs product marketing at a retail customer engagement platform.

At least 40% of consumers allowed iPhone apps to track them when presented with Apple’s new opt-in message, according to this AppsFlyer study of 13 million choices. AppsFlyer notes that most observers expected a much higher opt-out rate, but the results really shouldn’t surprise you: most studies show that about one-third of consumers never want to share data, one-third share it freely, and one-third are somewhere in the middle. See this one, for example.

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A Loop Me survey comparing how thousands of consumers feel about ad data indicates that despite new regulations, more than half don’t believe their data is more secure than it was a year ago, and only 15% of those surveyed say they understand how companies are using their data.

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GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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Study finds U.S. consumers ready to pay for privacy

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App Tracking Opt-Ins Exceed 40% Under New Apple Rules: AppsFlyer Study

50%+ consumers in UK & U.S. don’t believe their data is secure

GrowthLoop and TransUnion Partner to Optimize Audience Reach