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App Tracking Opt-Ins Exceed 40% Under New Apple Rules: AppsFlyer Study

At least 40% of consumers allowed iPhone apps to track them when presented with Apple’s new opt-in message, according to this AppsFlyer study of 13 million choices. AppsFlyer notes that most observers expected a much higher opt-out rate, but the results really shouldn’t surprise you: most studies show that about one-third of consumers never want to share data, one-third share it freely, and one-third are somewhere in the middle. See this one, for example.

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Study finds U.S. consumers ready to pay for privacy

April 13, 2021

Conventional wisdom says Americans won’t pay for privacy, but this research study used conjoint analysis to show that half would pay at least $8 per month for social media product that didn’t keep or sell their data. Half would also pay $30 extra for a smartphone that was similarly private. On the other hand, about 40% wouldn’t pay anything extra. The study was conducted, apparently just for fun, by Ajit Ghuman, who runs product marketing at a retail customer engagement platform.

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OpenText Launches a CDP of Its Own

July 27, 2021

OpenText has made at least 44 acquisitions over the years, spreading beyond content management into everything from security to analytics to, digital experience.  You won’t be surprised that they needed a CDP to tie it things together.  Rather than yet another acquisition, they built their own, just launched as Experience CDP.  It’s not clear whether it meets the CDP Institute definition of a CDP, but it might.

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