The Martech Industry Council, a group of 28 B2B martech vendors and users, found that marketers most enjoy creating new campaigns, programs, and events, and least enjoy managing prospect data, developing workflows, and learning new tools. No surprise but worth an occasional reminder. Also no surprise: top frustrations with martech were too many technologies to keep up with and integration. Just 12% said martech was creating “significant” value, although 80% saw “somewhat more value”. The average company used 16 martech products and spent 10-19% of its marketing budget on technology. Quite a bit of other interesting stuff in there. Worth a look.