Successful B2B Marketers Do Everything Well: McKinsey Report
The consultants at McKinsey are super-smart too, although they do keep being slapped with pesky lawsuits about things like opioid marketing. So when they decided to report on successful B2B marketing, they didn’t just find one or two key factors. No sir. They reported that the winners do everything well, from tech to organization to social media, and do more of it. You can’t get more obvious than that.