Never underestimate the clever folks at Luma Partners. You might think they’d report that martech valuations are down, and they do mention that my favorite measure, Quarterly Average EV/ LTM Revenue Multiples, has fallen from 17.2 to 4.7. But they lead with news that things are changing quickly, the consequences are vast and – wait for it – every company needs to radically rethink everything. I am beyond impressed.
Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious. Everyone here is worrying about a U.S. debt default, but I have no money and the gruel supply seems stable. So I’m free to share this warning from the U.S. Surgeon General that social media can harm the mental health of young people. Washington’s credit rating may fall, but this remains AAA obvious.
The consultants at McKinsey are super-smart too, although they do keep being slapped with pesky lawsuits about things like opioid marketing. So when they decided to report on successful B2B marketing, they didn’t just find one or two key factors. No sir. They reported that the winners do everything well, from tech to organization to social media, and do more of it. You can’t get more obvious than that.
Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention. Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley. They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.