Survey of 7,000 global consumers finds AI’s #1 potential is in faster service

Consumers are evolving their trust in generative AI, according to a report from The Kearney Consumer Research Institute (KCI), which found 50% of consumers surveyed had tried AI, but 44% said they don’t usually trust it. Those from the US, UK and France were more concerned about loss of human contact, while others from Germany, India and China focused more on data privacy risk. So, while AI can’t be the sole solution to target and engage with consumers, people are receptive to having it augment human interaction.