The US International Trade Commission has a new website to help US companies with transferring data from Europe and the European Economic Area, the UK, Gibraltar and Switzerland. This follows the agreement on the Data Privacy Framework principles for commerce, which have just come into effect, though personal data may not be received until individual dates of adequacy are recognized. However, companies can begin to self-certify their compliance on the site.
The Sh10 billion (US$4M) lawsuit was brought by a Tanzanian businessman who wants compensation for his loss of privacy, which included personal details on calls, SIM information and location data. Vodacom has refuted the accusations.
Consumers are evolving their trust in generative AI, according to a report from The Kearney Consumer Research Institute (KCI), which found 50% of consumers surveyed had tried AI, but 44% said they don’t usually trust it. Those from the US, UK and France were more concerned about loss of human contact, while others from Germany, India and China focused more on data privacy risk. So, while AI can’t be the sole solution to target and engage with consumers, people are receptive to having it augment human interaction.
Full image variations based on creative assets or text prompts, plus text overlay and image expansion, are among the new GenAI features offered by Meta. Also offered, text generation to create variations on ad headlines. The features are available in Ads Manager through Advantage+ creative.