SurveyMonkey Scampers onto the Web with Usabilia Purchase
Online survey vendor SurveyMonkey has bought Usabilla, which captures feedback from Web site users. It’s a natural extension of SurveyMonkey’s business. Price was $80 million.
Online survey vendor SurveyMonkey has bought Usabilla, which captures feedback from Web site users. It’s a natural extension of SurveyMonkey’s business. Price was $80 million.
Two LiveRamp items today: they’ve entered the B2B identity data market place and added Experian audience segments to their B2C data. They were in the news last week for offering free use of their Person ID to ad buyers and sellers. Seems their split from Acxiom last September has freed up some animal spirits.
Don’t get too cocky: most firms still struggle with data activation, according to this study by Forrester for Tealium. Indeed just 6% activate their customer data across core functions in a coordinated manner. I don’t understand what that means, either, but it doesn’t sound good. Worth a look.
Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious. Everyone here is worrying about a U.S. debt default, but I have no money and the gruel supply seems stable. So I’m free to share this warning from the U.S. Surgeon General that social media can harm the mental health of young people. Washington’s credit rating may fall, but this remains AAA obvious.