SurveyMonkey Scampers onto the Web with Usabilia Purchase
Online survey vendor SurveyMonkey has bought Usabilla, which captures feedback from Web site users. It’s a natural extension of SurveyMonkey’s business. Price was $80 million.
Online survey vendor SurveyMonkey has bought Usabilla, which captures feedback from Web site users. It’s a natural extension of SurveyMonkey’s business. Price was $80 million.
Two LiveRamp items today: they’ve entered the B2B identity data market place and added Experian audience segments to their B2C data. They were in the news last week for offering free use of their Person ID to ad buyers and sellers. Seems their split from Acxiom last September has freed up some animal spirits.
Don’t get too cocky: most firms still struggle with data activation, according to this study by Forrester for Tealium. Indeed just 6% activate their customer data across core functions in a coordinated manner. I don’t understand what that means, either, but it doesn’t sound good. Worth a look.
Will the metaverse rescue marketers from the loss of third-party cookies and device tracking? Perhaps you scoff the metaverse doesn’t actually exist. That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel. Pioneering? Optimistic? Delusional? Take your pick.