SurveyMonkey Scampers onto the Web with Usabilia Purchase
Online survey vendor SurveyMonkey has bought Usabilla, which captures feedback from Web site users. It’s a natural extension of SurveyMonkey’s business. Price was $80 million.
Online survey vendor SurveyMonkey has bought Usabilla, which captures feedback from Web site users. It’s a natural extension of SurveyMonkey’s business. Price was $80 million.
Two LiveRamp items today: they’ve entered the B2B identity data market place and added Experian audience segments to their B2C data. They were in the news last week for offering free use of their Person ID to ad buyers and sellers. Seems their split from Acxiom last September has freed up some animal spirits.
Don’t get too cocky: most firms still struggle with data activation, according to this study by Forrester for Tealium. Indeed just 6% activate their customer data across core functions in a coordinated manner. I don’t understand what that means, either, but it doesn’t sound good. Worth a look.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.