Synthio B2B Customer Data Platform Raises $10.5 Million

Synthio, formerly Social123, started as a compiler of public B2B data but now positions itself as a Customer Data Platform. That’s not as big a stretch as it might seem, since the technology to gather, clean, and unify public data can also be applied to merging a company’s own data. They just announced a $10.5 million funding, more than doubling the $8 million raised in earlier rounds.

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One in Four Tech Marketers Plan to Seek a New Job in the Next Year: Spiceworks

June 23, 2017

Closer to home, networking organization Spiceworks found that 26% of B2B tech marketers expect to look for a new job in the next twelve months. Millennials were most likely to be planning a switch. Further reinforcing everyone’s favorite stereotypes, Millennials were most skilled at social media and least skilled at writing, GenX marketers were best at data analysis, and Baby Boomers were strongest at email and influencer marketing.

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One-Third of Marketers Will Buy a CDP This Year: Optimove Survey

May 31, 2023

Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.

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