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TAIL a new CDP and DMP Player from Brazil

Tail Target is a data management platform (DMP) and also Customer Data Platform (CDP) that helps businesses get to know their target audiences in real time. It analyzes anonymous browsing behavior of internet users and provides brands with information related to consumers’ needs.
The platform collects and organizes massive user-generated data to provide better audience analysis, datainsights, and ad targeting multichannel activation to improve the results of companies’ marketing strategies.
Tail Target was launched in 2012 and is operated from Sao Paulo, Brazil.

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Consumers Would Reward Brands That Let Them Limit Advertising: Brave Study

July 23, 2021

Privacy-focused browser Brave has also been listening to consumers, with their permission of course.  They found that 70% of survey respondents find it creepy when they see online ads related to previous Web searches, and 81% would reward brands that gave them more control over how many ads they see.  Brave also ran a test that found ads served in an opt-in environment had a positive impact, but I didn’t see results compared with ads in a conventional environment.  

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CDP mParticle Sold to Rokt for $300 Million

January 17, 2025

CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million.  It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge.  (See this blog post for more analysis.)

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