Close to two in five (38%) of TikTok users in Singapore think that the government shouldn’t regulate how social media companies operate, whereas 17% think the government should do so.
If your musical reference point is closer to the Andrews Sisters, you may be nostalgic for the days when A.C. Nielsen’s radio and TV ratings were the Next Big Thing. Nielsen is still around, of course, and their 2023 Annual Marketing Report contains interesting data on channel spend and effectiveness. The headline that caught my eye was “Investment in martech is declining”, which is a bit misleading: planned spend is down at 24% of companies but up at 56%.
Southeast Asia’s (SEA) private equity (PE) market deal value fell 52% in 2022 compared to the previous year, with deal count also declining 15 percent year-on-year. Activity in the region was strong through the first half 2022 (matching 2021 activity levels), before falling in the second half of the year.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.