Thirty-eight percent of TikTok users in Singapore think government should not regulate social media companies

Close to two in five (38%) of TikTok users in Singapore think that the government shouldn’t regulate how social media companies operate, whereas 17% think the government should do so.

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Martech Spend Is Down Except at 56% of Companies: Nielsen Report

April 27, 2023

If your musical reference point is closer to the Andrews Sisters, you may be nostalgic for the days when A.C. Nielsen’s radio and TV ratings were the Next Big Thing. Nielsen is still around, of course, and their 2023 Annual Marketing Report contains interesting data on channel spend and effectiveness. The headline that caught my eye was “Investment in martech is declining”, which is a bit misleading: planned spend is down at 24% of companies but up at 56%.

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Salesforce Connects AI-Based Marketing Apps with Data from CDP and Google

June 8, 2023

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.

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