Fewer than Half of Consumers Trust Companies by Default: Morning Consult Report
This Morning Consult report takes a more nuanced view of consumer motivations, finding that 40% had abandoned a brand due to quality, service, or pricing issues while 25% have dropped a brand due to privacy or social concerns. Fewer than half (47%) assume companies are trustworthy until they do something wrong while 37% require a customer to earn their trust from the start. Read on for fascinating differences by industry, country, and profession.