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Fewer than Half of Consumers Trust Companies by Default: Morning Consult Report

This Morning Consult report takes a more nuanced view of consumer motivations, finding that 40% had abandoned a brand due to quality, service, or pricing issues while 25% have dropped a brand due to privacy or social concerns.  Fewer than half (47%) assume companies are trustworthy until they do something wrong while 37% require a customer to earn their trust from the start.  Read on for fascinating differences by industry, country, and profession.

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Three-Quarters of Consumers Will Share Biometrics to Secure Their Bank Account: FICO Survey

April 23, 2021

Consumers’ demand for convenience extended to financial services as well, FICO research found.  While 41% are more likely to open an account using digital channel, 25% will actually abandon the process if they have to use a non-digital channel to complete the process.  Concern about identity theft is so high that 75% will provide their bank with a biometric such as facial scan, fingerprint or voiceprint to secure their account.

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ActiveCampaign Raises $240 Million for Marketing Automation

April 22, 2021

You haven’t been terribly interested in funding announcements recently, Dear Reader. But surely you’re intrigued that marketing automation vendor ActiveCampaign just raised $240 million at a valuation of more than $3 billion. That’s close to 20x its $165 million annual recurring revenue, which is nearly double the $90 million it had one year before. Apparently marketing automation isn’t quite a commodity after all.

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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