We have lots of acquisition news today, Dear Reader, and I’m not talking about your first Pumpkin Spice Latte of the season.  Let’s start with Instacart buying pricing and promotions platform Eversight.  It’s an interesting extension as Instacart works to protect its pandemic-driven market gains in the face of new home delivery options and a return to in-store sales.

Mobile measurement platform Branch has purchased AdLibertas, a predictive data platform for mobile apps.  AdLibertas pulls together first-party data from multiple sources and uses to results to help mobile app developers track user behavior and optimize their ad programs.  It’s especially important as Apple and Google cut off the flow of third-party ad targeting and measurement data.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.