TIME Magazine Buys Brandcast Website Builder

Did you know that TIME Magazine (1923) predates the first bread slicing machine (1928)?  TIME’s original business model went stale long ago, although the company has expanded its digital, video, events, and other businesses since Salesforce co-founder Marc Benioff and his wife bought it in 2018.  TIME just made its first acquisition under the Benioff regime, purchasing no-code website builder Brandcast.  The tech will help TIME clients build customized microsites.

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Branch Buys AdLibertas to Assemble First-Party Mobile App Data

September 2, 2022

Mobile measurement platform Branch has purchased AdLibertas, a predictive data platform for mobile apps.  AdLibertas pulls together first-party data from multiple sources and uses to results to help mobile app developers track user behavior and optimize their ad programs.  It’s especially important as Apple and Google cut off the flow of third-party ad targeting and measurement data.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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