DMOOH is the delightful acronym for Digital Moving Out-of-Home media, such as signs on taxicabs and, one hopes, cows. Measurement is tough, since the ads are literally a moving target. But don’t despair: the Out-of-Home Advertising Association of America is tackling the problem with standards for reporting DMOOH data.
Anything may go in politics and social behavior today, but at least addressable TV ads have standards. Those come courtesy of Go Addressable, an initiative backed by Altice USA, Charter Communications, Comcast, Cox, DIRECTV, DISH Media, and others. They just released guidelines for ad creative and execution timelines, and listed approved vendors for data onboarding (LiveRamp, Experian, and Epsilon) and attribution (LiveRamp, Experian, and Nuestar).
New Ipsos report for the World Economic Forum looks at consumer familiarity with VR, AR and metaverse, the gender attitude towards them and use cases. The report surveyed adults across 29 countries and found 52% overall are familiar with the metaverse, compared to 44% in Australia.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.