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Trade Group Releases Method to Measure Mobile Out-of-Home Ads

DMOOH is the delightful acronym for Digital Moving Out-of-Home media, such as signs on taxicabs and, one hopes, cows.  Measurement is tough, since the ads are literally a moving target.  But don’t despair: the Out-of-Home Advertising Association of America is tackling the problem with standards for reporting DMOOH data.

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Industry Consortium Offers Addressable TV Ad Standards

June 2, 2022

Anything may go in politics and social behavior today, but at least addressable TV ads have standards.  Those come courtesy of Go Addressable, an initiative backed by Altice USA, Charter Communications, Comcast, Cox, DIRECTV, DISH Media, and others.  They just released guidelines for ad creative and execution timelines, and listed approved vendors for data onboarding (LiveRamp, Experian, and Epsilon) and attribution (LiveRamp, Experian, and Nuestar).

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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