Trade Group Releases Method to Measure Mobile Out-of-Home Ads

DMOOH is the delightful acronym for Digital Moving Out-of-Home media, such as signs on taxicabs and, one hopes, cows.  Measurement is tough, since the ads are literally a moving target.  But don’t despair: the Out-of-Home Advertising Association of America is tackling the problem with standards for reporting DMOOH data.