Information and insights firm TransUnion today launched OneTru, a new solution for managing, governing, analyzing and delivering data insights. OneTru has four key layers: Data management for streamlined access to TransUnion’s online and offline datasets; identity matching; AI-powered analytics; and a governance framework. Anticipated use cases include credit risk identification and fraud prevention.
Rather than pay publishers for their content posted on its platforms, something a bill introduced in the Illinois General Assembly would require, Meta has said it will remove news links in Illinois. Last year, it announced that it would be “ending news availability” in Canada and it is in a battle with Australia over the same issue. Meta’s ability to remove news links is apparently more advanced than its ability to remove disinformation or other inappropriate content.
In a survey of 500 advertising experts at brands, agencies and publishers, the IAB found that 95% expected privacy legislation and signal loss to continue to challenge the ad ecosystem, not just in 2024 but beyond. Nearly 80% expect to see investment in data privacy expertise training. Ad budgets are shifting to CTV, retail media, search, and social networks. Increased reliance by advertisers on walled gardens will be bad news for smaller independent publishers.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.