Out-of-home advertising includes not just billboards but video displays in retail stores and other public locations.  Geopath specializes in measuring those channels.  They’ve just done a deal with in-store audio ad network Stingray to expand their coverage of out- of-home audio ads, addressing a problem you may never have even considered.

Google lashed out at the Department of Justice’s threat to break up the company, calling the proposals “radical.” Among other things, Google says the proposals would threaten users’ privacy, stifle innovation and break Android and Chrome. Given the appeals process, it will likely be years before we know whether Google will stay in one piece.