Out-of-home advertising includes not just billboards but video displays in retail stores and other public locations.  Geopath specializes in measuring those channels.  They’ve just done a deal with in-store audio ad network Stingray to expand their coverage of out- of-home audio ads, addressing a problem you may never have even considered.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.