CDP and messaging platform Blueshift reports on data from 14.9 billion messages sent through the system. They found that trigger-based email outperforms batch email by 497%, triggered push notifications outperform batch push by 1490%, and trigger campaigns using both channels are 283% more effective than single channel campaigns. No mention of campaign volumes, which are likely much smaller for triggered messages.
It’s been said that the world is divided into two types of people, those who divide the world into two types of people and those who do not. Similarly, CDPs are often between those that focus on assembling customer profiles and those that also activate customer profiles. BlueConic has reinforced its position in the activate camp by adding features to migrate customers between lifecycle stages and define marketing messages appropriate to each stage. It’s a more-flexible alternative to standard campaign flows.
Mediafly is a sales enablement platform that mostly helps to build tailored interactive presentations. But they just spread their wings (get it?) with a content hub that marketers can use too. It’s another example of sales/marketing tech convergence if you want a bigger picture.
CDP Redpoint Global is launching its Data Readiness Hub, which packages its data quality and identity resolution tools in a real-time environment to automatically update customer profiles as new data becomes available. The aim is to solve quality problems before the data enters critical activation systems. Continuous updates also reduce data preparation time.