Remember yesterday’s comment about industry-specific systems for customer data? Trilliant Health’s announcement of a unified data and CRM platform for hospital and health system data came too late to include. But I’m mentioning it now to reinforce the point.
We haven’t seen too many big martech acquisitions recently, but here’s one: GoDaddy is buying Main Street Hub, a company that manages social marketing for small businesses. Price is $125 million, which isn’t much of a return on the $93 million in debt and equity invested in the firm. No one has cracked the code on making money at small business marketing services. But the deal certainly gives GoDaddy something new to offer its customers.
Hungry for your daily dose of GDPR? Chew on this: SDK management vendor SafeDK found that 56% of mobile apps include at least one SDK that accesses location, which is considered private data. Many also read lists of installed apps (42%) and contacts (29%), and 10% access the microphone. The study found the average mobile app includes 18.5 SDKs. You’ll find plenty more SDK trivia to liven up that Super Bowl party.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.