Remember yesterday’s comment about industry-specific systems for customer data? Trilliant Health’s announcement of a unified data and CRM platform for hospital and health system data came too late to include. But I’m mentioning it now to reinforce the point.
We haven’t seen too many big martech acquisitions recently, but here’s one: GoDaddy is buying Main Street Hub, a company that manages social marketing for small businesses. Price is $125 million, which isn’t much of a return on the $93 million in debt and equity invested in the firm. No one has cracked the code on making money at small business marketing services. But the deal certainly gives GoDaddy something new to offer its customers.
Hungry for your daily dose of GDPR? Chew on this: SDK management vendor SafeDK found that 56% of mobile apps include at least one SDK that accesses location, which is considered private data. Many also read lists of installed apps (42%) and contacts (29%), and 10% access the microphone. The study found the average mobile app includes 18.5 SDKs. You’ll find plenty more SDK trivia to liven up that Super Bowl party.
Salesforce is buying Airkit.ai, which builds low-code, AI-powered e-commerce customer service agents. You might have thought Salesforce could already do that, but presumably Airkit does it better. It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange. Price was not announced.