Shopify analytics platform Triple Whale announced a $25 million Series B, bringing total funding to $51.7 million. The system brings together advertising data from multiple sources to give Shopify users a unified view of their ad performance. Not a CDP but still evidence that marketers need to break down data silos.
Amazon’s ad business reached $11.5 billion in the final quarter of 2022, a 19% increase over the previous year. To put that in perspective, Google’s ad revenue during the same period was $59.1 billion, down 3%, and Meta reported $31.2 billion, down 4%. In other words: Amazon is still far behind the leaders, but gaining.
I promise we won’t write about every new AI-based content creation tool, Dear Reader. But, hey, when Microsoft announces it is adding one to its Dynamics 365 application suite, that’s worth noting. The new tool, now in preview within Viva Sales, will use Azure OpenAI Service and GPT to help salespeople write emails.
CX management platform Sprinklr is introducing “digital twins.” Not your average chatbot, a Sprinklr digital twin is more like an AI-powered employee, able to plan actions, create workflows and make decisions, but at speed and at scale. They are said to be more easily trained than chatbots and can operate within brand policies and guardrails.