Shopify analytics platform Triple Whale announced a $25 million Series B, bringing total funding to $51.7 million. The system brings together advertising data from multiple sources to give Shopify users a unified view of their ad performance. Not a CDP but still evidence that marketers need to break down data silos.
Amazon’s ad business reached $11.5 billion in the final quarter of 2022, a 19% increase over the previous year. To put that in perspective, Google’s ad revenue during the same period was $59.1 billion, down 3%, and Meta reported $31.2 billion, down 4%. In other words: Amazon is still far behind the leaders, but gaining.
I promise we won’t write about every new AI-based content creation tool, Dear Reader. But, hey, when Microsoft announces it is adding one to its Dynamics 365 application suite, that’s worth noting. The new tool, now in preview within Viva Sales, will use Azure OpenAI Service and GPT to help salespeople write emails.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.