Tru Optik Announces Household-Lever Privacy Management for Connected TVs

Most consumers probably have no clue that their smart TV is collecting data on them. But Tru Optik, which runs a Data Management Platform for connected TV ads, is trying to get ahead of that issue with an integrated opt-out service called Privacy.TV. Opt-outs are shared across Tru Optik’s 80 million household graph, meaning consumers can opt out for all devices in their household at once. The new offering will reach beta by the end of 2019 and roll out in 2020.