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CleverTap CDP Raises $35 Million Series C

We have a full plate of industry news for you today, Dear Reader. CDP CleverTap has raised a $35 million Series C, bringing their total funding to $76 million. CleverTap positions itself as an “AI-powered customer lifecycle and user retention platform” with a focus on mobile users. Waxing less poetic, we would put it our “campaign CDP” category.

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Microsoft Releases Low Cost, Self-Service Customer Data Platform

October 17, 2019

Microsoft has quietly beaten Salesforce and Adobe to market with a Customer Data Platform under the label of Dynamics 365 Customer Insights. It seems to tick all the boxes for a proper CDP, including support for all data types, persistent storage, and open access. It also includes self-service capabilities and built in analytics. It’s available now with prices starting at $1,500 per month.

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Privacy-Protecting Brave Browser Adds Pay-for-Ad-View Option

October 15, 2019

Consumers who really care about privacy can already use the Brave browser, which lets them opt in to receive ads and then direct the payment to Web sites they visit. Less altruistic users can now direct the payments to their own account through Brave’s new alliance with digital money platform Uphold. Receiving the payments does require giving up their anonymity, which isn’t otherwise required with Brave.

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Most Marketers Say They’re Using the Metaverse and It’s Great: Qualtrics Report

July 5, 2022

Will the metaverse rescue marketers from the loss of third-party cookies and device tracking?  Perhaps you scoff the metaverse doesn’t actually exist.  That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel.  Pioneering?  Optimistic? Delusional?  Take your pick.

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