IQLECT Offers Predictive Data Analytics for Free or Slightly More

Freemium software has traditionally been used to promote simple products with mass appeal. Real-time predictive analytics doesn’t fit that model. But cloud based analytics platform IQLECT is giving it a try anyway. It ingests data streams in real time, provides predictive insights, and distributes the results through alerts and API integrations. There’s even an app store for things like click stream analysis and log monitoring. The freemium version tops out at 100,000 events and 100 megabytes of data per day, but $39 per month gets you ten times those levels and $279 per month gets you ten times that. Interesting.

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Gravity4 Introduces AI-Based Digital Marketing Optimizer

July 7, 2017

Let’s catch up with news about AI in programmatic advertising.  Starting with a company the cutest name, Gravity4 has launched Mona Lisa, a digital assistant that forecasts which programmatic media channels will yield the best results.  She’s one smart lady, doing automated lookalike modeling, lead scoring, collaborative filtering, classification, regression, decision trees, recommendation engines, clustering, topic modeling and sequential pattern mining on data from 19 countries.  Gravity4 assembles customer data from social, CRM, email, mobile, and advertising apps based on at least fifteen acquisitions since 2014.

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ScopeMedia Offers Fashion Search App to Complete Outfits in Matching Style

July 5, 2017

Here’s another modern miracle: ScopeMedia has launched ScopeStyle, a “visual fashion discovery platform” that not only searches the Web for products similar to a photo you upload, but also finds complementary items to complete the outfit based on your style preferences. If you think about what’s required, it’s an awesomely impressive achievement for artificial intelligence. On the other hand, many of us have parents, friends, or spouses who offer similar critiques for free.

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