Twilio Segment adds developer toolkit to customer data platform
Twilio Segment is bringing a new developer toolkit to market which aims to build on its customer data platform and help users customise their customer data stacks.
Twilio Segment is bringing a new developer toolkit to market which aims to build on its customer data platform and help users customise their customer data stacks.
Every marketing technology platform out there promises this end result. One especially, the Customer Data Platform (CDP), has been hailed as the “brain” of marketing technology platforms but there is another platform out there.
The rewards program will leverage Ascenda’s Nexus platform to enable Visa partners the ability to provide users more personalized loyalty rewards in a fraction of typical lead time.
Will the metaverse rescue marketers from the loss of third-party cookies and device tracking? Perhaps you scoff the metaverse doesn’t actually exist. That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel. Pioneering? Optimistic? Delusional? Take your pick.