Twilio Segment adds developer toolkit to customer data platform
Twilio Segment is bringing a new developer toolkit to market which aims to build on its customer data platform and help users customise their customer data stacks.
Twilio Segment is bringing a new developer toolkit to market which aims to build on its customer data platform and help users customise their customer data stacks.
Every marketing technology platform out there promises this end result. One especially, the Customer Data Platform (CDP), has been hailed as the “brain” of marketing technology platforms but there is another platform out there.
The rewards program will leverage Ascenda’s Nexus platform to enable Visa partners the ability to provide users more personalized loyalty rewards in a fraction of typical lead time.
Lytics has launched Cloud Connect, which lets users create SQL queries to extract an audience from a cloud database and send it to an ad network. They describe it as a “freemium” product but don’t get too excited: the free version connects just one warehouse to one ad network.