Twilio Segment adds developer toolkit to customer data platform
Twilio Segment is bringing a new developer toolkit to market which aims to build on its customer data platform and help users customise their customer data stacks.
Twilio Segment is bringing a new developer toolkit to market which aims to build on its customer data platform and help users customise their customer data stacks.
Every marketing technology platform out there promises this end result. One especially, the Customer Data Platform (CDP), has been hailed as the “brain” of marketing technology platforms but there is another platform out there.
The rewards program will leverage Ascenda’s Nexus platform to enable Visa partners the ability to provide users more personalized loyalty rewards in a fraction of typical lead time.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.