Much speculation has been devoted to the impact on work of ChatGPT and its generative AI cousins. This Fishbowl study finds there’s more real-world experience than you might think: 43% of working professionals reported they have already used ChatGPT for work. But it’s still a bit of a secret: 68% hadn’t told their boss they were using it.
“I have given up the search for truth and am looking for a good fantasy” has graduated from t-shirt slogan to corporate philosophy at Microsoft, which just added text-based image generation to Bing. You can ask whether Bing is still a search engine if it makes up its own answers, or see how Rembrandt would have painted an elephant in pajamas.
Taking a brief break from AI news, let’s note that in-store technology and media company Mood Media has just purchased in-store ad network tech vendor Vibenomics. It’s all about the continuing boom in retail media networks.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.