What separates top performers from everyone else is always an interesting question to ask, although it’s often not clear whether the answers reflect causes or effects. This CMO Council report finds marketers making the best use of data have more adaptable systems, make more use of AI, and can access more data more quickly. Just over one-third of all respondents (38%) have high confidence in their data systems.
One school district in Denmark has already banned both, and security officials believe bans in other schools will follow because the country’s data protection authority has found Google services are allowing data transfers outside the EU, which is in violation of GDPR.
IT staff often feel better about their data than business users. Sure enough, this TWDI survey of IT professionals found nearly half (46%) say they rarely have data quality problems, and only 24% say problems occur often. The report finds that successful data quality programs are much more likely to use AI-based tools than unsuccessful programs (70% vs 19%). It also offers a nice data quality maturity model, if you’re into self-assessment or want to torture someone who isn’t.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.