Two-Thirds of Marketers Don’t Trust Their Data: CMO Council

What separates top performers from everyone else is always an interesting question to ask, although it’s often not clear whether the answers reflect causes or effects.  This CMO Council report finds marketers making the best use of data have more adaptable systems, make more use of AI, and can access more data more quickly.  Just over one-third of all respondents (38%) have high confidence in their data systems.

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Automation Is Key to Data Quality Success: TWDI Report

July 18, 2022

IT staff often feel better about their data than business users.  Sure enough, this TWDI survey of IT professionals found nearly half (46%) say they rarely have data quality problems, and only 24% say problems occur often.  The report finds that successful data quality programs are much more likely to use AI-based tools than unsuccessful programs (70% vs 19%).  It also offers a nice data quality maturity model, if you’re into self-assessment or want to torture someone who isn’t.

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Big Tech Suffers Big Drop in Customer Data Trust: Jebbit Survey

August 8, 2022

Greater public attention to privacy has reduced trust in all tech providers, including those like Apple and Google that have positioned themselves as privacy-friendly.  Apple’s rank in Jebbit’s annual Consumer Data Trust Index fell from 17 to 43, while Google fell from number 4 to 89.  Amazon fell just slightly, from first to fourth place, while Facebook actually improved a bit from 97 to 88.

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