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Two-Thirds of Marketers Don’t Trust Their Data: CMO Council

What separates top performers from everyone else is always an interesting question to ask, although it’s often not clear whether the answers reflect causes or effects.  This CMO Council report finds marketers making the best use of data have more adaptable systems, make more use of AI, and can access more data more quickly.  Just over one-third of all respondents (38%) have high confidence in their data systems.

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Automation Is Key to Data Quality Success: TWDI Report

July 18, 2022

IT staff often feel better about their data than business users.  Sure enough, this TWDI survey of IT professionals found nearly half (46%) say they rarely have data quality problems, and only 24% say problems occur often.  The report finds that successful data quality programs are much more likely to use AI-based tools than unsuccessful programs (70% vs 19%).  It also offers a nice data quality maturity model, if you’re into self-assessment or want to torture someone who isn’t.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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