Customer experience is a priority at 95% of companies and a top priority at 57% of companies surveyed by Winterberry Group for the Data & Marketing Association (DMA). The top reason was customer expectations for personalization, cited by 72%. What’s really interesting here is detail on marketer priorities: for example, 62% rate segmentation as the top priority within campaign management, compared with 54% for customer journey mapping and 39% for trigger-based communications.

A few adtech firms blaming GDPR for a decision to leave Europe altogether, according to this article in DigiDay. The author says some are using GDPR as an excuse to leave a market that wasn’t working for them anyway.

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.