U.S. and European Managers Equally Worried About Impact of GDPR Non-Compliance

Reports that most businesses won’t be ready for GDPR are so common they’re barely worth mentioning. But this survey from NetApp stands out because they gave country-by-country breakdowns and found, quite surprisingly, that U.S. firms see more harm from non-compliance than their European counterparts. Maybe it’s because the Europeans are more confident that they’ll be ready. Lots of interesting detail here if you’re into that sort of thing.

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Customer Experience is Top Priority for Most Marketers: Winterberry Group / DMA Study

April 23, 2018

Customer experience is a priority at 95% of companies and a top priority at 57% of companies surveyed by Winterberry Group for the Data & Marketing Association (DMA). The top reason was customer expectations for personalization, cited by 72%. What’s really interesting here is detail on marketer priorities: for example, 62% rate segmentation as the top priority within campaign management, compared with 54% for customer journey mapping and 39% for trigger-based communications.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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