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UN Secretary-General calls for global rules oversight on social media companies

UN Secretary-General Antonio Guterres has called for a global regulatory framework to rein-in the power of social media companies like Twitter and Facebook. Speaking at a news conference, Guterres expressed grave concern about the amount of data the companies control, the potential use of that data to influence politics and our behavior, and the risks of allowing these companies to continue to have unrestricted power over our lives.

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Facebook Thinks Consumers Want Personalized Ads

February 2, 2021

Every survey ever taken has found that personalized advertising is consumers’ least favorite reason for giving companies their data.  So we’re genuinely perplexed that Facebook is offering a “better ads experience” as a reason for Apple users to consent to data sharing. Before you spin an elaborate theory of what they’re really up to, remember Hanlon’s Razor: “never attribute to malice what can be explained by stupidity.”

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Apple’s Day in the Life of Your Data

February 2, 2021

On a more positive privacy note, Apple offered an easy-to-understand story that illustrated how its privacy controls can make a big difference.  Following the simple story of a dad taking his daughter to the park, Apple shows step-by-step how much data could be revealed by looking up the weather, checking a map, taking a photo, and other common actions — and how much of that sharing its privacy controls would prevent.

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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