Databricks Launches CDP-like Retail Data Lakehouse

It was just a matter of time before the cloud database vendors positioned themselves as CDPs, and it seems that time is now. Databricks just launched a “data lakehouse” for retail and consumer goods customers that promises to unify customer data and do analytics such as personalized product recommendations. That announcement doesn’t mention “CDP” but this recent post by them does. Google Cloud also has a page devoted to its CDP solution, although I never saw it announced.