VAB Criticizes Nielsen Plan for Thursday Night Football Ratings

Maybe what you really can’t get enough of is news about media measurement.  If so, you probably know that Nielsen has raised industry eyebrows by announcing it will use Amazon’s own data along with its usual measurements when reporting the audience for Amazon’s broadcast of Thursday Night Football.  The latest plot twist – and I hope you’re sitting down – is that frequent Nielsen critic Video Advertising Bureau feels that’s not fair.  You can’t make this stuff up.