Aditude offers a “proprietary cloud-based header bidding tech stack for publishers” which you may or may not find strangely exciting.  We won’t judge.  We will tell you they just raised a $15 million Series A.

Zeta Global has joined the growing list of companies making their data available to Snowflake clients.  The new offering, Customer Growth Intelligence, offers Zeta’s U.S. identity graph and behavioral, transactional, local, and professional data on the Snowflake Marketplace.  Clients can read the data directly from the Snowflake Data Cloud.

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.