Manthan bills itself as “the global leader in analytics and big data”, which may come as a surprise to a few folks like IBM and SAS. And its current announcement of tighter integration with the NCR AMS offer management solution, isn’t exactly earth shattering. But Manthan does create a unified customer view to support its advanced analytics, and machine-learning-based recommendations. So it’s definitely relevant to customer data platform issues if you’re in retail.

Let’s imagine that just maybe you have better ways to spend your time than data prep.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.