Valassis and Lityx Cooperate to Improve Media Optimization

Finding three machine learning stories in one day is pretty easy, so don’t be impressed. Here’s news that predictive analytics vendor Lityx (not to be confused with customer data platform vendor Lytics) has integrated its system with Valassis, which mostly delivers coupons through print and online media. The deal will apply Lityx’s analytics to Valassis’ massive customer databases to better target and optimize Valassis marketing campaigns. As one does.