GroupM Announces [m]Platform for Customer Profiles, Media Planning, Analytics, and Reporting

Let’s imagine that just maybe you have better ways to spend your time than data prep. After all, that spice rack won’t alphabetize itself. The good folks at media management firm GroupM have just announced [m]Platform, a super-duper suite of media planning, data analytics, and digital services that ingest and prep whatever data you want, including all that pesky customer information. It will even assign each customer a persistent ID, which I’m sorry to report they have called – can you guess? – the [m]ID. It sits in the [m]Core platform along with advertising data, feeds into the [m]Insights media planning tool, uses [m]Analytics to measure campaign results and presents the results in the [m]Report dashboard. I’m not making this up.

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Emarsys Adds Artificial Intelligence to Help B2C Marketers

December 1, 2016

B2C marketing cloud company Emarsys has launched a “hype-free and tangible” set of artificial-intelligence-powered services including predictive product recommendations, individually-tailored incentive recommendations, and send time optimization. Its goal is to automatically tailor customer treatments to the individual, freeing up marketers for more fun stuff. The new features are fruits of the $33 million investment Emarsys accepted in September 2015, the first outside funding since it started in 2000. Emarsys supports email, mobile, push, social, Web advertising and Web site personalization.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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