Let’s imagine that just maybe you have better ways to spend your time than data prep. After all, that spice rack won’t alphabetize itself. The good folks at media management firm GroupM have just announced [m]Platform, a super-duper suite of media planning, data analytics, and digital services that ingest and prep whatever data you want, including all that pesky customer information. It will even assign each customer a persistent ID, which I’m sorry to report they have called – can you guess? – the [m]ID. It sits in the [m]Core platform along with advertising data, feeds into the [m]Insights media planning tool, uses [m]Analytics to measure campaign results and presents the results in the [m]Report dashboard. I’m not making this up.