If your programmatic media bingo card had “movie theaters” on it, you’re can check that one off: digital out of home ad network Vistar Media is teaming with Screenvision to sell in-theater ads. This assumes that people will actually attend theaters again.
Not much usually happens on the Friday before Labor Day weekend, but Salesforce did let slip news that it is buying headless online storefront Mobify. It’s a nice extension of Salesforce’s existing ecommerce capabilities and another sign of increased competition as online sales take a larger share of retail pie.
Did you notice that today’s items all start with a question? RichRelevance has some new answers about what buyers want. They just launched “deep recommendations”, which can predict how products will sell before they’ve been offered. The company says that system yields 80% higher sales than standard recommendation engines.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.