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Children’s Privacy: Common Sense Media finds most popular kid tech companies falling short on privacy safeguards

Common Sense Media’s 2021 State of Kids’ privacy report shows privacy protection provided by companies is far below parental expectations and doesn’t meet Common Sense’s minimum privacy threshold. The organization evaluated 200 of the most popular kids tech and edtech applications and services over 5-years and, while overall median scores increased year-over-year by 20%, 74% did not meet Common Sense’s minimum privacy recommendations.

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Wanted: Operations specialist with commitment to cookie-less advertising and in-depth knowledge of GDPR compliance to oversee Unified ID 2.0 implementation throughout EU

November 23, 2021

Tough position to fill, according to multiple sources familiar with a new role at The Trade Desk (TTD), which runs the ad exchange marketers use to select audiences on an ad bidding exchange. This is a key role as the ad industry heads into a new post-cookie world intending to supplant those with a unified, encrypted form of ID compliant with GDPR regulations. Speculation is that overseeing this for digital ad spending, which is projected to hit $91.44 billion in Western Europe by 2025, is a hard job to commit... Read More >

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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