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Why LatAm’s fintech boom is more than hype and superlative venture investment

CB Insights data indicates that despite rapid growth from 2015 to 2020, when Latin American fintechs raised $138 million and $3.14 billion, respectively, 2021 stands apart from other years in terms of growth. Both dollars and deals in the region are going to smash through 2020 and 2019’s superlatives, and indeed have already done so.

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Lily AI Matches Product Images with Customer Intent

November 11, 2021

Lily AI calls itself the “industry’s first customer intent platform for ecommerce”, which is the sort of claim that raises the question of what – if anything – is really new.  The answer seems to be it analyzes product images to extract ten times more attributes than other systems get from text descriptions, correlates those attributes with customer behavior to infer intent, and uses the product to deliver highly targeted search results and recommendations.  The company just officially launched but already has testimonials from major retailers.

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4 ways to ensure Latin America’s growing pot of capital drives long-term growth

November 11, 2021

Business is booming in Latin America: Startups raised $9.3 billion in the first six months of 2021, and the region has produced a record number of unicorns, including Nubank, Rappi and iFood. The growth has caught the eyes and pockets of foreign investors, too, with SoftBank announcing its Latin America Fund II, committing $3 billion to tech companies there.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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