Sticking with connected TV, Wurl Network says its 180+ streaming channels now reach more than 100 million devices across nine countries. This after just one year of operation. They delivered 1.2 billion personally targeted ads during that period.
Proxy sells a mobile phone app that broadcasts an identity signal, avoiding the need for keys, ID cards or passcodes. It’s secure in that the signal is a single-use, encrypted token that only makes sense to user-authorized devices. But all bets are off if a phone gets lost or the user just wants a few moments of privacy. Anyway, they just raised a $42 million Series B, bringing their total to just over $60 million.
Back to business as usual: video analytics platform Deep North has raised a $25.7 million Series A. Deep North watches retail shoppers to understand behaviors such as traffic patterns and items purchased. Cool and not too creepy, assuming it’s all anonymous.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.