Wylei Launches AI-Powered Optimization of Personalized Dynamic Ad Content
So many robots, so little time. Dynamic content generator Wylei has launched an AI-powered, SaaS-based “Optimization Cloud” that uses automated testing to optimize personalized email, Facebook, video, and display ads. Marketers upload their assets and the system automatically tests which combinations work best for which customer micro-segments. The company says it has improved conversion rates by 35% to 200%.