Highspot’s software helps sales people find the best-performing content to offer their prospects. It’s a niche solution but a common problem. They just raised a $15 million Series B, bringing total funding to $24.6 million. Investors include Salesforce Ventures, which has been intriguingly active recently.

Blueshift creates personalized messages for email, Web sites, and mobile apps. It partners with several Customer Data Platform vendors to help assemble the unified profiles that drive those messages. The company just launched an “AI-Powered Cross-Channel Visual Journey Builder” that runs manually-designed campaigns but uses AI to decide when to add customers to each campaign and to personalize the choice of products and contents offered within campaign messages.

CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph.  The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.