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ZenIQ Raises $4.6 Million for AI-Driven Account Based Marketing

June is the gateway to summer romance. Pairing up seems to be in fashion for marketing vendors too. Account Based Marketing vendor ZenIQ announced a $4.6 million investment by investors including Salesforce Ventures.  ZenIQ combines first and third party data into something like a Customer Data Platform.  It then applies artificial intelligence to recommend and help execute Account Based Marketing projects. Salesforce apparently sees ZenIQ as complementing the AI-powered ABM offering, it launched last week.

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Blueshift Embeds AI Within Cross-Channel Journeys

June 13, 2017

Blueshift creates personalized messages for email, Web sites, and mobile apps. It partners with several Customer Data Platform vendors to help assemble the unified profiles that drive those messages. The company just launched an “AI-Powered Cross-Channel Visual Journey Builder” that runs manually-designed campaigns but uses AI to decide when to add customers to each campaign and to personalize the choice of products and contents offered within campaign messages.

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Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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