News

ZenIQ Raises $4.6 Million for AI-Driven Account Based Marketing

June is the gateway to summer romance. Pairing up seems to be in fashion for marketing vendors too. Account Based Marketing vendor ZenIQ announced a $4.6 million investment by investors including Salesforce Ventures.  ZenIQ combines first and third party data into something like a Customer Data Platform.  It then applies artificial intelligence to recommend and help execute Account Based Marketing projects. Salesforce apparently sees ZenIQ as complementing the AI-powered ABM offering, it launched last week.

More News

Previous Article

Blueshift Embeds AI Within Cross-Channel Journeys

June 13, 2017

Blueshift creates personalized messages for email, Web sites, and mobile apps. It partners with several Customer Data Platform vendors to help assemble the unified profiles that drive those messages. The company just launched an “AI-Powered Cross-Channel Visual Journey Builder” that runs manually-designed campaigns but uses AI to decide when to add customers to each campaign and to personalize the choice of products and contents offered within campaign messages.

CDPI Newsletter
Featured Article

CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

CDPI Newsletter