Xtremepush started as a messaging system but is now one of the companies hoping to sell you a unified digital engagement platform. Yes, it includes a CDP. They just raised $33 million to double their workforce and accelerate their global expansion.
The build vs buy debate isn’t over. More than half of companies are either entirely (16%) or partly (38.5%) building their own “customer/marketing data platform”, according to this survey of UK and EU CMOs by Martech Alliance for Treasure Data. Fewer were stitching together best-of-breed vendor solutions (32.5%) and just 10.5% were relying on a single vendor’s integrated marketing suite. Perhaps related: just 20% have fully connected customer profiles and 48% say their company fails to meet customer expectations for a unified experience.
Publicis Groupe has purchased CitrusAd, a platform that places ads on ecommerce websites, in physical stores, and in email. It will be a standalone business within Publicis’ Epsilon group. If this sounds familiar, you may be remembering that Dentsu bought ecommerce agency LiveArea for its Merkle unit just two weeks ago.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.