Xtremepush Raises $33 Million for Global Expansion

Xtremepush started as a messaging system but is now one of the companies hoping to sell you a unified digital engagement platform.  Yes, it includes a CDP.  They just raised $33 million to double their workforce and accelerate their global expansion.

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More Companies Build Their Own Data Platform Than Buy an Integrated Suite: MarTech Alliance

July 19, 2021

The build vs buy debate isn’t over.  More than half of companies are either entirely (16%) or partly (38.5%) building their own “customer/marketing data platform”, according to this survey of UK and EU CMOs by Martech Alliance for Treasure Data.  Fewer were stitching together best-of-breed vendor solutions (32.5%) and just 10.5% were relying on a single vendor’s integrated marketing suite.  Perhaps related: just 20% have fully connected customer profiles and 48% say their company fails to meet customer expectations for a unified experience.

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