Zoom has announced a deal to buy cloud contact center company Five9 for $14.7 billion (with a B) in stock.  The price is an astronomical 34x Five9’s $425 million revenue and nearly 5x Zoom’s own revenue.  Zoom sees the deal as giving it a firmer foothold in the enterprise communications market, although Five9 is far from the market leader.

Xtremepush started as a messaging system but is now one of the companies hoping to sell you a unified digital engagement platform.  Yes, it includes a CDP.  They just raised $33 million to double their workforce and accelerate their global expansion.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.