You knew that “citizen CDP builder” was going to happen. Sure enough, Y42 says “anyone feeling comfortable with Excel” can ingest, unify, and analyze enterprise data without writing a line of code. Color me skeptical but they just raised a $31 million Series A to make it happen.
I hope someone at Merkle’s Merkury group is paid for the number of alliances they sign, because that person is getting one fat bonus this year. Merkury’s latest partner is Yahoo (until recently Verizon Media), which will their link their ConnectID with Merkury IDs. Merkle clients will be able to build custom audiences using individual-level Merkury IDs and then activate them through Yahoo’s demand side platform.
Customer service system vendor Zendesk has agreed to buy Momentive Global, the owner of SurveyMonkey. The all-stock deal is valued at close to $4 billion, or roughly ten times Momentive revenue. Zendesk describes the merger as creating a “customer intelligence company” because it “connects what customers say and do, with how they think and feel.” Interesting way to look at it.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.