Y42 Raises $31 Million for No-Code Data Platform

You knew that “citizen CDP builder” was going to happen.  Sure enough, Y42 says “anyone feeling comfortable with Excel” can ingest, unify, and analyze enterprise data without writing a line of code.  Color me skeptical but they just raised a $31 million Series A to make it happen.

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Merkle Merkury and Yahoo Connect Person-Level IDs

November 1, 2021

I hope someone at Merkle’s Merkury group is paid for the number of alliances they sign, because that person is getting one fat bonus this year.  Merkury’s latest partner is Yahoo (until recently Verizon Media), which will their link their ConnectID with Merkury IDs.  Merkle clients will be able to build custom audiences using individual-level Merkury IDs and then activate them through Yahoo’s demand side platform.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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