Merkle Merkury and Yahoo Connect Person-Level IDs

I hope someone at Merkle’s Merkury group is paid for the number of alliances they sign, because that person is getting one fat bonus this year.  Merkury’s latest partner is Yahoo (until recently Verizon Media), which will their link their ConnectID with Merkury IDs.  Merkle clients will be able to build custom audiences using individual-level Merkury IDs and then activate them through Yahoo’s demand side platform.