PopID users’ faces are key to payment & entry
California start-up PopID has just launched a face-based payments network and a facial ID tool, called PopEntry, to verify people at businesses and universities. The company anticipates 3,000 installations in U.S. states by the end of 2020. People enrolled with PopID can use their face as ID for a range of applications, including for keys, key cards, facilities access, payments and loyalty programs.
Brazil’s General Data Protection Law (LGPD) is set to go into effect September 16th. Their Senate decided to reject further delays. Unless vetoed by Brazil’s President, the law which has an extraterritorial effect, will proceed. The Senate also approved creation of a new data authority for enforcement, the ANDP.
Help is on the way for those despairing of fending off random news alerts, ads, and trick emails in the form of a new service from Edison that lets you choose who can get into your inbox. The new release, now in public beta, includes a proprietary Permission Control feature that allows you to accept or block senders before mail gets in your box. It also blocks ad targeters trying to monitor your email behavior and lets you set a custom domain for use on multiple platforms. Free and professional plans are available.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.