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Your face as a digital token – good idea?

PopID users’ faces are key to payment & entry 

California start-up PopID has just launched a face-based payments network and a facial ID tool, called PopEntry, to verify people at businesses and universities. The company anticipates 3,000 installations in U.S. states by the end of 2020. People enrolled with PopID can use their face as ID for a range of applications, including for keys, key cards, facilities access, payments and loyalty programs.

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EDISON’s OnMail provides inbox control

September 8, 2020

Help is on the way for those despairing of fending off random news alerts, ads, and trick emails in the form of a new service from Edison that lets you choose who can get into your inbox. The new release, now in public beta, includes a proprietary Permission Control feature that allows you to accept or block senders before mail gets in your box. It also blocks ad targeters trying to monitor your email behavior and lets you set a custom domain for use on multiple platforms.  Free and professional plans are available.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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