Zeotap Adds Automated Predictive Segments

CDP Zeotap has added prebuilt predictive models to its system, enabling non-technical users to create audiences based on predicted Recency-Frequency-Monetary value or Customer Lifetime Value segments.  The system can also enrich audiences with Zeotap’s age, demographic and interest data.  Zeotap is among the relatively few B2C CDPs providing its own audience data.

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AI Adoption Stalled During the Pandemic: IBM Study

May 14, 2021

Another day, another AI survey.  This one by Morning Consult for IBM offers a good overview of AI adoption and obstacles.  Key findings: adoption stalled during the pandemic but is set to accelerate; 51% of companies have a unified view of their data; and data issues trail only expertise as adoption barriers.  Fun facts: marketers invest less in AI than most other departments and 77% of companies with over 1,000 employees draw on more than 50 systems for AI and analytics inputs.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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