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Zeotap Adds Automated Predictive Segments

CDP Zeotap has added prebuilt predictive models to its system, enabling non-technical users to create audiences based on predicted Recency-Frequency-Monetary value or Customer Lifetime Value segments.  The system can also enrich audiences with Zeotap’s age, demographic and interest data.  Zeotap is among the relatively few B2C CDPs providing its own audience data.

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AI Adoption Stalled During the Pandemic: IBM Study

May 14, 2021

Another day, another AI survey.  This one by Morning Consult for IBM offers a good overview of AI adoption and obstacles.  Key findings: adoption stalled during the pandemic but is set to accelerate; 51% of companies have a unified view of their data; and data issues trail only expertise as adoption barriers.  Fun facts: marketers invest less in AI than most other departments and 77% of companies with over 1,000 employees draw on more than 50 systems for AI and analytics inputs.

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Grammarly Raises $200 Million to Help People Write Better

November 24, 2021

If robots wrote the news, would they write about other robots?  I ask because there’s been a suspicious burst of items about AI-powered writing tools, just when live journalists might have set things on autopilot so they could sneak out early for the holiday.  Top of the list: writing-suggestion platform Grammarly just raised $200 million at a $13 billion valuation, doubling total funding to $400 million.

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