One factor slowing adoption of generative AI is the challenge of knowing whether it was used to produce any particular piece of content.  Adobe is backing an open standard to tag AI-generated materials with details about their origins and changes.  It just announced adoption by partners including Microsoft, Leica, Nikon, Publicis, and others.  There’s an online Content Credentials hub where consumers and creators can verify content; it’s consistent with the Coalition for Content Provenance and Authority (C2PA) standard.

App marketing platform InMobi has launched Addressability Gradient, which helps advertisers pick the right customer identity option for each different.  I couldn’t find any details but the idea seems to be a toolkit of techniques ranging from ID-based targeting to, um, non-ID-based targeting.  Presumably it reduces confusion rather than increasing it.

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.