One factor slowing adoption of generative AI is the challenge of knowing whether it was used to produce any particular piece of content.  Adobe is backing an open standard to tag AI-generated materials with details about their origins and changes.  It just announced adoption by partners including Microsoft, Leica, Nikon, Publicis, and others.  There’s an online Content Credentials hub where consumers and creators can verify content; it’s consistent with the Coalition for Content Provenance and Authority (C2PA) standard.

App marketing platform InMobi has launched Addressability Gradient, which helps advertisers pick the right customer identity option for each different.  I couldn’t find any details but the idea seems to be a toolkit of techniques ranging from ID-based targeting to, um, non-ID-based targeting.  Presumably it reduces confusion rather than increasing it.

Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.