The future of publishing, on the other hand, is far from clear. But Ziff Davis has made the transition to digital media services. Its B2B arm just bought tech buyer community Spiceworks, which offers all sorts of ways to connect buyers with sellers.
What the heck, let’s just go full tin-foil-hat today. We’ll start with news that Facebook has suspended “tens of thousands” of apps during its on-going privacy review, although the company rushes to reassure everyone that only (?) 400 developers were involved and not all suspensions reflected actual privacy violations. The New York Times cites a Massachusetts court case for the figure of 69,000 actual suspensions. Facebook doesn’t claim these numbers are complete.
AdRoll is applying machine learning to ad targeting for direct-to-consumer brands. Its new Brand Awareness Solution lets users combine their company’s own data with AdRoll’s second and third party data, using machine learning to target the best prospects via contextual, demographic, interest, look-alike, retargeting, or email campaigns.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.