What the heck, let’s just go full tin-foil-hat today. We’ll start with news that Facebook has suspended “tens of thousands” of apps during its on-going privacy review, although the company rushes to reassure everyone that only (?) 400 developers were involved and not all suspensions reflected actual privacy violations. The New York Times cites a Massachusetts court case for the figure of 69,000 actual suspensions. Facebook doesn’t claim these numbers are complete.

AdRoll is applying machine learning to ad targeting for direct-to-consumer brands. Its new Brand Awareness Solution lets users combine their company’s own data with AdRoll’s second and third party data, using machine learning to target the best prospects via contextual, demographic, interest, look-alike, retargeting, or email campaigns.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.