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Zoom Buys Cloud Contact Center Vendor Five9 for $14.7 Billion

Zoom has announced a deal to buy cloud contact center company Five9 for $14.7 billion (with a B) in stock.  The price is an astronomical 34x Five9’s $425 million revenue and nearly 5x Zoom’s own revenue.  Zoom sees the deal as giving it a firmer foothold in the enterprise communications market, although Five9 is far from the market leader.

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Facebook Announces $1 Billion for Content Creators (But Read the Fine Print)

July 20, 2021

One billion dollars is pocket change at Facebook, which just pledged that amount to content creators in an eye-catching headline.  But the reality is less impressive: the money is spread across two years and among several convoluted Facebook and Instagram programs.  TikTok, Snapchat, and YouTube already have similar programs involving hundreds of millions of dollars, so if Facebook hopes to buy its way to dominance, they’ll have to try harder.

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More Companies Build Their Own Data Platform Than Buy an Integrated Suite: MarTech Alliance

July 19, 2021

The build vs buy debate isn’t over.  More than half of companies are either entirely (16%) or partly (38.5%) building their own “customer/marketing data platform”, according to this survey of UK and EU CMOs by Martech Alliance for Treasure Data.  Fewer were stitching together best-of-breed vendor solutions (32.5%) and just 10.5% were relying on a single vendor’s integrated marketing suite.  Perhaps related: just 20% have fully connected customer profiles and 48% say their company fails to meet customer expectations for a unified experience.

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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