CDP Institute

Lots of wheeling and dealing today, Dear Reader.  Closest to home, account-based marketing platform Terminus has purchased B2B CDP Zylotech.  It’s Terminus’ fifth acquisition, and will tie together the data silos that would otherwise result.   Price wasn’t announced.

Cloud communications vendor Sinch has expanded into email with the purchase of Pathwire, which owns email delivery companies Mailgun, Mailjet, and Email on Acid.  Price was $925 million in cash and $1 billion in Sinch stock, or about 14x Pathwire’s $132 million revenue.  The deal is Sinch’s fourth acquisition this year, including messaging platforms MessageMedia ($1.3 billion) and MessengerPeople ($55 million) and voice interconnection provider Inteliquent ($1.9 billion).

Not every deal is consummated.  Zoom announced that it will not complete its planned purchase of cloud contact center company Five9 after Five9’s shareholders rejected the all-stock offer.  The value was $14.7 billion when the agreement was announced in July, but Zoom’s stock price is now about 30% lower.